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Is it time to merge inbound and outbound?
Manage episode 439108837 series 3380698
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When folks run outbound, they eventually also run inbound. But should those motions really be separate? What would happen if they were merged? And what problems would it resolve?
This and more we discuss in todays episode
- (00:00) - Introduction
- (00:42) - Hunting Challenges and Reflections
- (02:43) - Transition to Business Discussion
- (02:59) - Outbound vs Inbound Marketing Debate
- (03:42) - Month-End Process and Opportunity Review
- (04:47) - Challenges in Marketing and Sales Collaboration
- (06:12) - Revenue Attribution and Commission Issues
- (10:16) - Strategies for Demand Generation
- (10:56) - Combining Inbound and Outbound Efforts
- (19:41) - Lead Scoring and SDR Integration
- (26:22) - Final Thoughts and Conclusion
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