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Lowering payback isn't the problem
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The one metric that shouldn't go up and to the right is CAC Payback, and it's doing exactly that.
Rather than trying to fix CAC, there's another solution.
- (00:00) - Introduction
- (02:53) - CAC Payback
- (05:59) - Look beyond CAC:PB
- (09:13) - Drawback of CAC:LTV
- (10:50) - How do you get there?
- (15:00) - The other thing is product
- (19:20) - What have you done for them lately?
- (21:54) - Aligning newbiz and existing biz
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This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.
That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.
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✉️ Newsletter: revenueletter.substack.com
📺 Watch: https://www.youtube.com/@growblocks
💬 Contact: podcast@growblocks.com
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