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When nobody owns GTM
Manage episode 397030643 series 3380698
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Who really owns GTM, and what are the symptoms when you don't really have someone leading it?
This and much more we discuss in todays episode
- (00:00) - Introduction
- (03:06) - Who owns your GTM?
- (04:42) - The RevOps hype
- (08:45) - Conequence 1: Marketing produced more low quality MQLs
- (13:48) - Account management upsell
- (15:03) - Who moved the cheese?
- (19:09) - Who should own the GTM?
- (25:51) - This is the responsibility
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