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167 - Balancing Lead, Account, and PLG Funnels and Strategies for a Cohesive GTM Approach
Manage episode 366504893 series 2811318
Content provided by CS2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CS2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Xander and Joy dive into the different lifecycles in sales and marketing: Lead, Account, and Product Lifecycles/Funnels. They review each one's unique Go-to-Market motions, involved teams, and key stages.
Let's unpack:
- Understanding Lifecycles: Recognize distinct characteristics of lead, account, and PLG funnels. Learn how these different approaches to driving demand, selling, and growth significantly impact their specific lifecycles.
- Navigating Tools & Metrics: Talk about the wide array of tools that support tracking and data in each funnel type, the differing metrics to track, and areas of the funnel that need optimization.
- Getting Started: Learn some of our quick tips to kick-start your journey in mapping out each funnel. Consider critical factors such as understanding your value metrics and identifying the 'aha' moment in your product.
If you are looking to understand the distinctive features of these lifecycles and how to optimize them for success, this episode is for you.
201 episodes
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Manage episode 366504893 series 2811318
Content provided by CS2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CS2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Xander and Joy dive into the different lifecycles in sales and marketing: Lead, Account, and Product Lifecycles/Funnels. They review each one's unique Go-to-Market motions, involved teams, and key stages.
Let's unpack:
- Understanding Lifecycles: Recognize distinct characteristics of lead, account, and PLG funnels. Learn how these different approaches to driving demand, selling, and growth significantly impact their specific lifecycles.
- Navigating Tools & Metrics: Talk about the wide array of tools that support tracking and data in each funnel type, the differing metrics to track, and areas of the funnel that need optimization.
- Getting Started: Learn some of our quick tips to kick-start your journey in mapping out each funnel. Consider critical factors such as understanding your value metrics and identifying the 'aha' moment in your product.
If you are looking to understand the distinctive features of these lifecycles and how to optimize them for success, this episode is for you.
201 episodes
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Similar to The Revenue Growth Architects
The Golf Podcast features all the latest golf news, instruction, and equipment from the point of view of real average golfers just like yourself.
…
continue reading
Formerly the Metal Injection Livecast, a weekly skewering of pop culture and beyond from the minds of 3 rock fans. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Python Bytes is a weekly podcast hosted by Michael Kennedy and Brian Okken. The show is a short discussion on the headlines and noteworthy news in the Python, developer, and data science space.
…
continue reading
There’s more news and less comprehension today than any historical period that didn’t involve literal witch trials, and trying to stay on top of it all can feel like playing a game of telephone with 30 people, except everyone’s speaking at the same time and like a third of them are openly racist for some reason. From Cracked co-founder Jack O’Brien, THE DAILY ZEITGEIST is stepping into that fray with some of the funniest and smartest comedic and journalistic minds around. Jack and co-host Mi ...
…
continue reading
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