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169 - Tiering Your MQLs for Better Follow-Up and Conversion
Manage episode 367757411 series 2811318
Content provided by CS2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CS2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Revenue Growth Architects, Matt Cronk, Director of Marketing Operations at CS2, joins Xander to discuss why it's necessary to "tier" your MQLs and how it can drastically improve both your lead follow-up and improve the buyer experience.
In this episode, we cover:
- How you should treat your 'Handraiser' or 'Hot' leads compared to your 'Warm' leads to optimize both of their journeys.
- How lumping all MQLs together can skew your analytics and risk misguiding your optimization efforts.
- Some handy tips on separating online and offline hot leads, activating this in your systems, and effectively reporting on the data to get better insight into the performance of your different types of MQLs.
If you're aiming to bring more precision to your marketing efforts, improve lead handling, and ultimately drive more revenue, this episode is your essential guide.
201 episodes
Share
Manage episode 367757411 series 2811318
Content provided by CS2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CS2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Revenue Growth Architects, Matt Cronk, Director of Marketing Operations at CS2, joins Xander to discuss why it's necessary to "tier" your MQLs and how it can drastically improve both your lead follow-up and improve the buyer experience.
In this episode, we cover:
- How you should treat your 'Handraiser' or 'Hot' leads compared to your 'Warm' leads to optimize both of their journeys.
- How lumping all MQLs together can skew your analytics and risk misguiding your optimization efforts.
- Some handy tips on separating online and offline hot leads, activating this in your systems, and effectively reporting on the data to get better insight into the performance of your different types of MQLs.
If you're aiming to bring more precision to your marketing efforts, improve lead handling, and ultimately drive more revenue, this episode is your essential guide.
201 episodes
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Similar to The Revenue Growth Architects
The Golf Podcast features all the latest golf news, instruction, and equipment from the point of view of real average golfers just like yourself.
…
continue reading
Formerly the Metal Injection Livecast, a weekly skewering of pop culture and beyond from the minds of 3 rock fans. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Python Bytes is a weekly podcast hosted by Michael Kennedy and Brian Okken. The show is a short discussion on the headlines and noteworthy news in the Python, developer, and data science space.
…
continue reading
There’s more news and less comprehension today than any historical period that didn’t involve literal witch trials, and trying to stay on top of it all can feel like playing a game of telephone with 30 people, except everyone’s speaking at the same time and like a third of them are openly racist for some reason. From Cracked co-founder Jack O’Brien, THE DAILY ZEITGEIST is stepping into that fray with some of the funniest and smartest comedic and journalistic minds around. Jack and co-host Mi ...
…
continue reading
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