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196 - Is It Time to Rethink the Role of the SDR?
Manage episode 395489442 series 2811318
Content provided by CS2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CS2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Building out an SDR team is costly, and frequently results in an organizational focus on keeping that team busy—not driving revenue. Partner that with the advance of AI tools and a shift in the way businesses are handling their outbound sales efforts and the traditional role of the SDR feels less clear than ever.
In this episode of The Revenue Growth Architects we’re critically analyzing the role of the SDR on modern sales teams. We discuss why trusting junior folks to nurture your best leads doesn’t make sense, why SDRs could be more effective in a hybrid marketing role, and why the right move might be investing those resources in other programs altogether.
Tune into this episode to find out why it may be time to critically rethink the role of the SDR in your business.
Do you have a marketing ops question you’d like answered? Reach out to us at rga@cs2marketing.com.
201 episodes
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Manage episode 395489442 series 2811318
Content provided by CS2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CS2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Building out an SDR team is costly, and frequently results in an organizational focus on keeping that team busy—not driving revenue. Partner that with the advance of AI tools and a shift in the way businesses are handling their outbound sales efforts and the traditional role of the SDR feels less clear than ever.
In this episode of The Revenue Growth Architects we’re critically analyzing the role of the SDR on modern sales teams. We discuss why trusting junior folks to nurture your best leads doesn’t make sense, why SDRs could be more effective in a hybrid marketing role, and why the right move might be investing those resources in other programs altogether.
Tune into this episode to find out why it may be time to critically rethink the role of the SDR in your business.
Do you have a marketing ops question you’d like answered? Reach out to us at rga@cs2marketing.com.
201 episodes
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Similar to The Revenue Growth Architects
The Golf Podcast features all the latest golf news, instruction, and equipment from the point of view of real average golfers just like yourself.
…
continue reading
Formerly the Metal Injection Livecast, a weekly skewering of pop culture and beyond from the minds of 3 rock fans. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Python Bytes is a weekly podcast hosted by Michael Kennedy and Brian Okken. The show is a short discussion on the headlines and noteworthy news in the Python, developer, and data science space.
…
continue reading
There’s more news and less comprehension today than any historical period that didn’t involve literal witch trials, and trying to stay on top of it all can feel like playing a game of telephone with 30 people, except everyone’s speaking at the same time and like a third of them are openly racist for some reason. From Cracked co-founder Jack O’Brien, THE DAILY ZEITGEIST is stepping into that fray with some of the funniest and smartest comedic and journalistic minds around. Jack and co-host Mi ...
…
continue reading
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