206 - Using Account Tiers for an Effective ABM Strategy

The Revenue Growth Architects

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4M ago 16:55

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You’ve identified a large amount of accounts that are a good fit for your business and fit your ICP. Now what? That’s where account tiering comes in.

In this episode of The Revenue Growth Architects, we’re taking a look at how to use account tiers and how it can be an effective tool for prioritizing accounts, as well as defining what the strategy will be from marketing and sales for those accounts.

We’ll dive into defining your Ideal Customer Profile, then venture into thinking about layering your accounts into three types: key accounts, valuable accounts, and programmatic accounts. And then we will cover how to maintain and use these account tiers long-term.

Tune in to learn how to get the most out of your account-based Go to Market strategy with tiered accounts.

Do you have a marketing ops question you’d like answered? Reach out to us at rga@cs2marketing.com.

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