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Should You Build A Person Funnel Before an Account Funnel?
Manage episode 431222180 series 2811318
Content provided by CS2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CS2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel.
This isn't the way. For 3 reasons. And Crissy breaks down why.
00:00 Intro
00:27 First Reason
01:35 Second Reason
02:48 Third Reason
Hear more from us:
Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w
Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter
Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/
Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/
Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/
201 episodes
Share
Manage episode 431222180 series 2811318
Content provided by CS2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CS2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel.
This isn't the way. For 3 reasons. And Crissy breaks down why.
00:00 Intro
00:27 First Reason
01:35 Second Reason
02:48 Third Reason
Hear more from us:
Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w
Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter
Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/
Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/
Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/
201 episodes
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Similar to The Revenue Growth Architects
The Golf Podcast features all the latest golf news, instruction, and equipment from the point of view of real average golfers just like yourself.
…
continue reading
Formerly the Metal Injection Livecast, a weekly skewering of pop culture and beyond from the minds of 3 rock fans. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Python Bytes is a weekly podcast hosted by Michael Kennedy and Brian Okken. The show is a short discussion on the headlines and noteworthy news in the Python, developer, and data science space.
…
continue reading
There’s more news and less comprehension today than any historical period that didn’t involve literal witch trials, and trying to stay on top of it all can feel like playing a game of telephone with 30 people, except everyone’s speaking at the same time and like a third of them are openly racist for some reason. From Cracked co-founder Jack O’Brien, THE DAILY ZEITGEIST is stepping into that fray with some of the funniest and smartest comedic and journalistic minds around. Jack and co-host Mi ...
…
continue reading
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