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The Revenue Room™ Podcast with Denise Medved
Manage episode 431501581 series 3480881
Content provided by Heather Holst-Knudsen, CEO, H2K Labs, Heather Holst-Knudsen, CEO, and H2K Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Holst-Knudsen, CEO, H2K Labs, Heather Holst-Knudsen, CEO, and H2K Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Heather talks with Denise Medved, Chief Commercial Officer, Informa Markets North America. This episode explores Medved's extensive career in the B2B and B2C events industry, her current role at Informa, and the challenges and opportunities in leveraging data for revenue growth and business transformation in the events sector.
Denise is an executive advisory board member of H2K Labs' new C-suite network, Revenue Room™ Connect. Revenue Room™ Connect helps leaders in media, events, data/information and marketplace businesses fuel enterprise value by leveraging data, digital and AI.
Key points from the discussion:
• Medved's diverse career path led her to her current role at Informa, where she focuses on creating consistency across multiple business units.
• Informa Markets was created through several acquisitions, resulting in complex data environments and multiple instances of Salesforce CRM.
• Medved's primary mission is to focus on sales excellence and enablement, maximizing efficiencies and optimizing revenue growth through data and technology.
• The company standardized opportunity records in Salesforce across all business units, creating consistency in forecasting and reporting.
• Informa is using talent assessment tools combined with performance data to ensure the right people are in the right sales roles.
• The importance of understanding different data sources, definitions, and appetite for change when implementing new data-driven processes.
• Medved emphasizes patience, empathy, and clear communication when driving organizational change and adopting new technologies.
• The growing importance of data in driving business decisions and the excitement around CEOs embracing data-driven approaches.
The discussion highlights the critical role of data in transforming B2B media and events businesses and demonstrates the challenges and opportunities of standardizing data practices across a large, complex organization. It underscores the importance of strategic data management, sales enablement, and change management in driving revenue growth and business value in the modern events industry.
Interested in joining Revenue Room™ Connect, the first C-Suite network for CEOs and their revenue-critical C-Suite teams in media, events, data/information, and marketplace sectors? We focus on turbo-charging enterprise value using data, digital, and AI.
Please click here to learn more about Revenue Room™ Connect and if membership is right for you.
To request an invitation to RevvedUP 2025, February 25-27, at The Art Ovation Hotel, Sarasota, FL, please click here.
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