How She Scaled to $10M+ in Real Estate by Age 26 Using Social Media | Soli Cayetano E181

The Rich Somers Report

On today’s episode Rich sits down with Soli Cayetano - Real Estate Investor, Entrepreneur, and Founder of Out Of State Investor Academy. Soli is a 26 year old investor located in the Bay Area, CA with a portfolio of properties in Ohio, Georgia, and soon to be Palm Springs, CA. In her first 4 years of investing she’s built a $10M portfolio including 45 rentals and a 64 unit multifamily syndication. She started investing using long term and mid term rental strategies and is now expanding into the boutique hotel space to create unique experiences. In 2023 she founded Out of State Investor Academy which has helped hundreds of investors learn how to build cash flow in more affordable markets across the country.
Rich and Soli start off by discussing initially meeting, coordinating yacht meetups, Rich’s first deal, Soli’s experience speaking at the Mid Term Rental Summit, how to raise private capital, the BRRRR strategy, Rich’s first boutique hotel, Soli’s experience as a commercial real estate broker, how Soli got into real estate investing, the opportunities afforded by real estate investing, how Rich got into real estate investing, the price range that Soli buys in, Cincinnati, Georgia, Soli’s first boutique hotel, geodomes, finding the right market, learning experiences, and getting what you asked for.
They then reflect on the Palm Springs market, nude resorts, sending in credibility stacks, pushing ourselves outside our comfort zone, adding tremendous value to properties, cosmetic changes, the importance of wellness, modernism in Palm Springs, Soli’s new community, mastermind retreats, Jesse Vasquez, and Rich’s new idea for a San Diego conference.
Lastly, they talk about posting daily content, the changing algorithm, Alex Hormozi, the differences between platforms, viral content and the value of a good hook, TRT, and whether everyone should be posting social media content.
Connect with Soli on Instagram: @lattes.and.leases
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