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Bootstrapping My Liquor Brand & Starting a Distillery | The Ripcord Moment (Ep. 27)
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On this episode of The Ripcord Moment, host Joe Seetoo welcomes Aaron Bergh, founder of Calwise Spirits Co. Calwise is headquartered in Paso Robles and is home to labels like Big Sur Gin and Axe Hole Whiskey.
Aaron’s passion for spirits began in college when he learned how to make his own alcohol. Eventually, what was once a fun hobby turned into a calling. He attended Cal Poly, San Luis Obispo, which offered an entrepreneurship concentration that helped him develop a business plan and connect with investors. After graduating, Aaron worked in a distillery, got his product started there, and lived out of his car for two years. Now, Calwise has been established for seven years and is available in Albertsons, Vons, Total Wine, and many restaurants/bars.
Aaron recommends other business owners to be open-minded enough to make changes to their product or brand based on what is or is not resonating with people, learn from mistakes, and stay resilient in difficult times.
Check out Calwise here: https://www.calwisespirits.com/
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