We are a Filipino-Chinese couple living in the heart of Manila. We have been together for 20 years and decided to make this podcast to share our life experiences. Our podcast has no format and may discuss random things like relationships, recommended food in Binondo or about our philosophy in life. If you like our podcast, don’t forget to click the subscribe/follow button and give us a 5 star rating ^.^ Please visit our FB page @kwentuhansessionsph and ig page @kwentuhansessions. You can als ...
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Ep.3: Targeting Women, Targeting Moms
Manage episode 322175678 series 3320250
Content provided by Emily Servodidio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Servodidio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
LulaRoe targeted stay-at-home moms as their primary demographic. The company would market to these moms directly by touting flexibility and the idea of “full time pay for part-time work.” While appearing to support moms, the reality was they targeted women who felt undervalued, preying on women’s desires to feel “productive” and contribute to their family financially. Meg Conley, writer of the “Homeculture” newsletter, discusses why these women are often locked out of the labor market, and how LulaRoe built their business on this so-called “underutilized resource” of stay-at-home-moms.
Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.
Find episode transcript here: https://the-rise-and-fall-of-lularoe.simplecast.com/episodes/ep3-targeting-women-targeting-moms
Hosted on Acast. See acast.com/privacy for more information.
9 episodes
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Manage episode 322175678 series 3320250
Content provided by Emily Servodidio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Servodidio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
LulaRoe targeted stay-at-home moms as their primary demographic. The company would market to these moms directly by touting flexibility and the idea of “full time pay for part-time work.” While appearing to support moms, the reality was they targeted women who felt undervalued, preying on women’s desires to feel “productive” and contribute to their family financially. Meg Conley, writer of the “Homeculture” newsletter, discusses why these women are often locked out of the labor market, and how LulaRoe built their business on this so-called “underutilized resource” of stay-at-home-moms.
Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.
Find episode transcript here: https://the-rise-and-fall-of-lularoe.simplecast.com/episodes/ep3-targeting-women-targeting-moms
Hosted on Acast. See acast.com/privacy for more information.
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Similar to The Rise and Fall of LuLaRoe
We are a Filipino-Chinese couple living in the heart of Manila. We have been together for 20 years and decided to make this podcast to share our life experiences. Our podcast has no format and may discuss random things like relationships, recommended food in Binondo or about our philosophy in life. If you like our podcast, don’t forget to click the subscribe/follow button and give us a 5 star rating ^.^ Please visit our FB page @kwentuhansessionsph and ig page @kwentuhansessions. You can als ...
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“LA Made” is a series exploring stories of bold Californian innovators and how they forever changed the lives of millions all over the world. Each season will unpack the untold and surprising stories behind some of the most exciting innovations that continue to influence our lives today. Season 2, “LA Made: The Barbie Tapes,” tells the backstory of the world’s most popular doll, Barbie. Barbie is a cultural icon but what do you really know about her? Hear Barbie's origin story from the peopl ...
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continue reading
Defining Diego is the story of one Guatemalan adoptee and his mother, a reporter who documented their journey from his earliest steps, as they try to understand how international adoption boomed and busted, and what it all means for families like theirs, with feet in two worlds. When Laurie Stern set out to adopt a baby from Guatemala in 1999, she thought the process would be pretty straightforward. Lots of people were doing it. But the adoption was held up just as she went to Guatemala to g ...
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Bullseye is a celebration of the best of arts and culture in public radio form. Host Jesse Thorn sifts the wheat from the chaff to bring you in-depth interviews with the most revered and revolutionary minds in our culture. Bullseye has been featured in Time, The New York Times, GQ and McSweeney's, which called it "the kind of show people listen to in a more perfect world."
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