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How niche do you really need to go?
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We're told to go niche; to really narrow down what we're offering, and exactly who it's for. And of course, this makes sense: when you're clear on who your product/service is for, you can get it in front of the right people. They see it, and think: this is for me. BUT what if you want to keep your niche a bit broader, so as not to leave people out? In this episode, Annie and Rich discuss their slightly different ideas about how niche to go. With examples. And a bout of hysterical laughter.
Show(biz) Notes:
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