Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Ep. 37: Shea Moisture Problems
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Manage episode 178613807 series 1181985
Content provided by The Sakita Method and Sakita Holley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Sakita Method and Sakita Holley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
About a week ago, Shea Moisture, a company that specializes in organic hair, beauty and body products for multicultural consumers released an ad on Facebook focused on “Hair Hate,” that immediately caused a firestorm of controversy and led to a huge PR fail for the brand. In this episode, I talk about what happened in the immediate hours and days after the ad was released, dispel some popular myths about the company for context and provide 10 tips for Shea Moisture and any other brand, beauty or otherwise, on how to best market their consumer products to diverse audiences. Email hashtags@hos-pr.com to submit questions or comments. Social Media: Instagram.com/MissSuccess Twitter.com/MissSuccess Show Notes: hashtagsandstilettos.com/shea-moisture-problems Like this episode? Write a review on iTunes!
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60 episodes
MP3•Episode home
Manage episode 178613807 series 1181985
Content provided by The Sakita Method and Sakita Holley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Sakita Method and Sakita Holley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
About a week ago, Shea Moisture, a company that specializes in organic hair, beauty and body products for multicultural consumers released an ad on Facebook focused on “Hair Hate,” that immediately caused a firestorm of controversy and led to a huge PR fail for the brand. In this episode, I talk about what happened in the immediate hours and days after the ad was released, dispel some popular myths about the company for context and provide 10 tips for Shea Moisture and any other brand, beauty or otherwise, on how to best market their consumer products to diverse audiences. Email hashtags@hos-pr.com to submit questions or comments. Social Media: Instagram.com/MissSuccess Twitter.com/MissSuccess Show Notes: hashtagsandstilettos.com/shea-moisture-problems Like this episode? Write a review on iTunes!
…
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60 episodes
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