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Creating top-down purchase influence with Andrew Davis
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Episode summary
Wouldn’t it be easier to close a deal if your prospect’s boss (or better yet, their CEO) was breathing down their neck, insisting they need to buy a solution like yours right NOW?
This may sound like a fantasy script optioned by Hulu for an 8-episode mini series, but marketing legend Andrew Davis argues that it is possible for elite sellers to create this type of internal demand to buy, and buy now.
In fact, he believes that by answering Rarely Asked Questions (RAQs) coming from the top of the Influencer Pyramid, you can create top-down pressure to buy what you’re selling.
But what the heck is a Rarely Asked Question? And will we win a boatload of cash on The $100,000 Influence Pyramid? There’s only one way to find out…
Hot Links
- Listen to That’s How It All Began podcast
- Watch That’s How It All Began on YouTube
- Connect with Andrew on LinkedIn
This episode is brought to you by That’s How It All Began.
That’s How It All Began is a Sales Feed original series written and produced by today’s guest, Andrew Davis. It’s an amazing watch, or listen, for anyone in the world of sales and beyond. Check out the video series on YouTube, or listen to it as a podcast by searching for That’s How It All Began on your favorite podcast app.
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