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Using mobilizers to drive more sales with Jen Allen
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Episode summary
The customer is always right. Right? Wrong.
The customer must be challenged, especially when there’s a group of buyers involved. Jen Allen is the Chief Evangelist at Challenger – a global leader in sales training, technology, research, and consulting, and the team behind the best-selling book, The Challenger Sale. She believes that to challenge is to create champions, and champions are what drive forward a sale.
Find out how you can apply the Challenger method to get buying teams on the same page, and be part of the greatest game show ever played on a podcast.
Hot Links
- Listen to the Winning the Challenger Sale podcast and webinar series
- Connect with Jen on LinkedIn
- Read The Challenger Customer
This episode is brought to you by Proposify.
Proposify proposal software helps growing teams remove document bottlenecks, and get visibility into the most important stage of your sales cycle: the close.
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