Triumph Over Launch Trauma: From Expectations to Achievements

The Science of Online Business Podcast

Ready to shatter your launch goals without suffering from launch trauma? I'm Jess, your guide on this journey, and this episode is brimming with strategies to help you do just that. We'll be exploring the critical difference between launch goals and launch expectations, and I'll be sharing personal experiences and practical insight on how to set targets that push you to level up your game without attaching your worth or success to them. In short, we're talking about how to play big, but smart.
As we peel back the layers, we'll walk through the calculations you need to make to reach those 100 sales, discuss the costs associated with attracting the right people, and dissect how to improve your launch conversion rate. We'll also consider the importance of adjusting your goals during the launch, and how this essential step can help you avoid negative launch experiences. Whether you're eyeing a $60,000 launch or even more, this episode is your roadmap to achieving those big, hairy, scary goals without succumbing to unnecessary stress and disappointment. Let's redefine success, together.

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Chapters

1. Setting Launch Goals vs. Launch Expectations (00:00:00)

2. Setting Realistic Launch Goals (00:10:22)

3. Improving Launch Conversion and Scaling Business (00:21:09)