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63: Why We Think Social Media Is For Branding & Engagement, Not Traffic or Revenue

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Manage episode 188454766 series 1261337
Content provided by Buffer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Buffer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. Then, we hit content shock. There is now more content on social platforms than people can consume. If a post doesn’t look interesting or useful, people just scroll past it. Social media is no longer a megaphone. Here's why...
  continue reading

215 episodes

Artwork
iconShare
 
Manage episode 188454766 series 1261337
Content provided by Buffer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Buffer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. Then, we hit content shock. There is now more content on social platforms than people can consume. If a post doesn’t look interesting or useful, people just scroll past it. Social media is no longer a megaphone. Here's why...
  continue reading

215 episodes

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