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422: Pricing with Backbone
Manage episode 422229501 series 2424628
Content provided by David Newman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Newman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brian is the President & CEO of Holden Advisors, a consulting firm specializing in pricing, sales strategy and negotiation. Under Brian’s leadership, his clients and business units have earned an extra $2B in new business, doubled their market share, and reduced commercial expenses by 20%. Brian’s leadership experience began as a US Air Force pilot where he commanded 31 combat missions in Kosovo and transported the Presidential motorcade around the world. As a keynote speaker and Rutgers Business School professor, Brian is also a recognized expert in helping organizations lead and communicate with the five different generations in today’s workforce.
Brian talks about why pricing can get tricky, navigating different types of buyers, getting straight to the decision maker, and much more!
426 episodes
Share
Manage episode 422229501 series 2424628
Content provided by David Newman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Newman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brian is the President & CEO of Holden Advisors, a consulting firm specializing in pricing, sales strategy and negotiation. Under Brian’s leadership, his clients and business units have earned an extra $2B in new business, doubled their market share, and reduced commercial expenses by 20%. Brian’s leadership experience began as a US Air Force pilot where he commanded 31 combat missions in Kosovo and transported the Presidential motorcade around the world. As a keynote speaker and Rutgers Business School professor, Brian is also a recognized expert in helping organizations lead and communicate with the five different generations in today’s workforce.
Brian talks about why pricing can get tricky, navigating different types of buyers, getting straight to the decision maker, and much more!
426 episodes
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Similar to The Selling Show
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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