Local Engagement Signals & Quick Holiday Updates: SEO Vault Episode 220 The SEO Mad Scientist podcast

8M ago 23:29

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Highlights From The Episode:

In this episode, Mike and Sophie spill the beans on our exciting new service – Local Engagement Signals. Discover how this game-changing addition can enhance your campaigns and make a lasting impact on local search results.
Mike Milas shares insights into the upcoming 2024 tests, including single variable on-page factors, advanced schema and markup experiments, and the power of premium citations.
Mike and Sophie delve into recent SERP volatility, share observations on open and closing signals on Google My Business, and explore how these changes might impact your SEO efforts.

SEO Discussion with Sophie:

0:00 Introduction

04:31 Save up on SEO in the daily deals during our year-end sale

06:35 Introduction to our new service - local engagement signals

12:03 Learn about content optimization in Mark’s upcoming webinar

13:33 SEO testing on on-page factors, e.g meta descriptions, images, image metadata, schema on single variable levels

18:39 SERPs volatility in Google after spam attack

23:49 Closing remarks

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