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How to Strengthen Trust Through Holistic Branding Management with Steph Silver
Manage episode 410005719 series 3552208
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“When you forget that it's human to human, then your business becomes numbers.” —Steph Silver
Your brand is the foundation upon which your entire business is built. A strong, well-defined brand gives customers clarity on what you stand for and builds trust in who you are. However, branding is much more than just a logo— it's how your values and mission manifest in every interaction, both internally and externally.
This week, Scott is joined by Steph Silver, a brand maven, speaker, author, transformational abundance coach, and Founder of Vine Collective. Steph takes a mission-driven approach to help businesses define their identity and strengthen internal culture through holistic marketing strategies.
Listen in as Scott and Steph discuss how you can take your branding to the next level, how defining your company's core values and brand expression can lead to stronger customer connections and increased success, the importance of aligning your marketing strategies with your mission and culture, plus tips for empowering your whole team with your brand identity.
Connect with Scott:
As the official Zig Ziglar Small Business Lawyer and a Ziglar Legacy Certified Trainer, it’s no wonder that Scott Reib is known as “America’s Legal Coach.” For the last two decades, Scott has been helping business owners, entrepreneurs, and coaches “shatterproof” their businesses by implementing specific strategies for structure, growth, and protection.
Episode Highlights:
01:38 Balancing Work and Personal Life While Providing High-Quality Services
09:36 Marketing and Branding Strategies for Small Businesses
13:46 Cultural Fit in a Growing Startup
18:57 Defining a Company’s Voice
26:00 Aligning Brand Expression with Core Values
30 episodes
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