S2E20: Location Privacy, Data Brokers & Privacy Datasets with Jeff Jockisch

The Shifting Privacy Left Podcast

This week’s guest is Jeff Jockisch, Partner at Avantis Privacy and co-host of the weekly LinkedIn Live event, Your Bytes = Your Rights, a town hall-style discussion around ownership, digital rights, and privacy. Jeff is currently a data privacy researcher at PrivacyPlan, where he focuses specifically on privacy data sets.

In this conversation, we delve into current risks to location privacy; how precise location data really is; how humans can have more control over their data; and what organizations can do to protect humans’ data privacy.

For access to a dataset of data resources and privacy podcasts, check out Jeff’s robust database — the Shifting Privacy Left podcast was recently added.

Topics Covered:

• Jeff’s approach to creating privacy data sets and what “gaining insight into the privacy landscape” means.
• How law enforcement can be a threat actor to someone’s privacy, using the example of Texas' abortion law
• Whether data brokers are getting exact location information or are inferring someone’s location.
• Why geolocation brokers had not considered themselves data brokers.
• Why anonymization is insufficient for location privacy.
• How 'consent theater' coupled with location leakage is an existential threat to our privacy.
• How people can protect themselves from having data collected and sold by data and location brokers.
• Why apps permissions should be more specific when notifying users about personal data collection and use.
• How Apple and Android devices treat Mobile Ad ID (MAID) differently and how that affects your historical location data.
• How companies can protect data by using broader geolocation information instead of precise geolocation information.
• More information about Jeff's LinkedIn Live show, Your Bytes = Your Rights.

Resources Mentioned:

• Avantis Privacy
• Privacy Plan
• Threat modeling episode with Kim Wuyts
• "Your Bytes = Your Rights" LinkedIn Live
• The California Delete Act
• Privacy Podcast Database
• Containing Big Tech

Guest Info:

• Follow Jeff on LinkedIn

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