S2E37: "Embedding Privacy Engineering into Real Estate" with Yusra Ahmad and Luke Beckley (The RED Foundation)

The Shifting Privacy Left Podcast

My guests this week are Yusra Ahmad, CEO of Acuity Data, and Luke Beckley, Data Protection Officer and Privacy Governance Manager at Correla, who work with The RED (Real Estate Data) Foundation, a sector-wide alliance that enables the real estate sector to benefit from an increased use of data, while voiding some of the risks that this presents, and better serving society.
We discuss the current drivers for change within the real estate industry and the complexities of the real estate industry utilizing incredible amounts of data. You’ll learn the types of data protection, privacy, and ethical challenges The RED Foundation seeks to solve, especially now with the advent of new technologies. Yusra and Luke discuss some ethical questions the real estate sector as it considers leveraging new technology. Yusra and Luke come to the conversation from the knowledgeable perspective as The RED Foundation’s Chair of the Data Ethics Steering Group and Chair of the Engagement and Awareness Group, respectively.

Topics Covered:

• Introducing Luke Beckley (DPO, Privacy & Governance Manager at Correla) and Yusra Ahmed (CEO of Acuity Data); who are here to talk about their data ethics work at The RED Foundation
• How the scope, sophistication, & connectivity of data is increasing exponentially in the real estate industry
• Why ESG, workplace experience, & smart city development are drivers of data collection; and the need for data ethics reform within the real estate industry
• Discussion of types of personal data these real estate companies collect & use across stakeholders: owners, operators, occupiers, employees, residents, etc.
• Current approaches that retailers take to protect location data, when collected; and why it's important to simplify language, increase transparency, & make consumers aware of tracking in in-store WIFi privacy notices
• Overview of The RED Foundation & mission: to ensure the real estate sector benefits from an increased use of data, avoids some of the risks that this presents, and is better placed to serve society
• Some ethical questions with which the real estate sector needs to still align, along with examples
• Why there’s a need to educate the real estate industry on privacy-enhancing tech
• The need for privacy engineers and PETs in real estate; and why this will build trust with the different stakeholders
• Guidance for privacy engineers who want to work in the real estate sector.
• Ways to collaborate with The RED Foundation to standardize data ethics practices across the real estate industry
• Why there's great opportunity to embed privacy into real estate; and why its current challenges are really obstacles, rather than blockers.

Resources Mentioned:

• Check out The RED Foundation

Guest Info:

• Follow Yusra on LinkedIn
• Follow Luke on LinkedIn

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Chapters

1. S2E37: "Embedding Privacy Engineering into Real Estate" with Yusra Ahmad and Luke Beckley (The RED Foundation) (00:00:00)

2. Introducing Luke Beckley (DPO, Privacy & Governance Manager at Correla) and Yusra Ahmed (CEO of Acuity Data); who are here to talk about their data ethics work at The RED Foundation (00:01:59)

3. How the scope, sophistication, & connectivity of data is increasing exponentially in the real estate industry and the drivers for this (00:05:02)

4. Discussion of types of personal data these real estate companies are collecting and using across different stakeholders: owners, operators, occupiers, employees, residents, etc. (00:14:06)

5. Current approaches that retail establishments take to protect location data, when collected. (00:16:47)

6. Yusra gives us an overview of The RED Foundation & it's mission: to ensure the real estate sector benefits from an increased use of data, avoids some of the risks that this presents and is better placed to serve society (00:26:48)

7. Yusra highlights some ethical questions with which the real estate sector needs to still align, with examples (00:33:19)

8. Luke discusses what it'll take to ensure that real estate companies start leveraging PETs for data capture & sharing data in a privacy-preserving way (00:41:57)

9. Luke's guidance for privacy engineers who want to work in the real estate sector. (00:51:17)

10. Ways to collaborate with The RED Foundation to standardize data ethics practices across the real estate industry (00:58:10)