))
Marketing Trends that Establish Authenticity
Manage episode 423243408 series 2984318
Content provided by Middle of Six. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Middle of Six or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Building a brand that authentically reflects the values, expertise, and people in your firm is job #1 for a professional services marketer. Episode 58 of The Shortlist welcomes back Marketing Strategist, Grace Takehara, and Digital Marketing Strategist, Kyle Davis, to discuss some of the trends they're seeing and how (or how not) they provide opportunities to provide insights into your firm and better connect with your audience.
From blogs and long-format videos, to employee ambassadors and values-centric content, Grace and Kyle share their recommendations for leveraging current marketing trends to bring your firm's brand to life.
CPSM CEU Credits: 1.0 | Domain: 6
61 episodes
Share
