If it feels harder to book clients this year... that's because it is | How to stand out in an oversaturated market

The Simple Business Show

Feel like it's harder to book clients this year than ever before? That's because it is.

I understand that panic, anxiety, and imposter syndrome are now sneaking in. It's like sailing uncharted waters, right? You're not sure what to do and where to go.

But guess what? You've got company on this journey.

As the online market keeps growing, there's a bunch of super talented coaches, designers, and copywriters etc joining the space with top-notch offers and savvy marketing.

So businesses that:

• Aren't totally nailing down their message
• Lack a strong, unique niche
• Aren't marketing consistently and are afraid to be visible online
• Aren't nurturing an engaged audience
• Haven't crafted no-brainer offers their ideal clients feel silly saying no to

Well, these folks might find their businesses slowing to a halt. (This can be changed though, so try and see this time as a challenge and not a threat.)

The UK saw a whopping 14% increase in new businesses since the pandemic hit. And as for the US? Well, I bet it's even crazier.

What's all this mean for businesses that were already in the game?

• You're up against some serious competition - more than ever before.
• Prospective clients have more options so they're shopping around.
• Those tailor-made-for-YOU specialists? That's what everyone's after so you need to stop shying away from being specific in your messaging.
• People are hiring the business owners they connect with on a human level, so one of the best ways to stand out online? Let your personality shine. (And no, I don't mean "be loud and extroverted." I mean let YOU shine.)

Let's dive into exact steps you can take to stand out in an oversaturated market, all while keeping your time and energy in check so online marketing doesn't start taking over your life.

Tune in to learn more!

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