How Marketing Led the Brand and Cultural Transformation of a 30-Year-Old Business - Episode 11

The Six Five with Patrick Moorhead and Daniel Newman

In this episode of the Six Five Podcast - Marketing: Art & Science CMO advisor and host Lisa Martin welcomes VP of Marketing at OSI Digital, Karen Dosanjh. Karen, who was recently honored as one of BC Business magazine's "Women of the Year" in the entrepreneurial leader category, shares how MarTech, communications, and relationships helped her transform OSI Consulting into OSI Digital, to the delight of customers and employees globally.

Their discussion covers:

• How AI and predictive analytics are crucial for understanding customer behavior and future trends.

• The importance of using AI ethically, emphasizing data privacy and transparency to build trust.

• How rebranding OSI from a traditional consulting firm to OSI Digital - led by Karen - improved customer engagement and drove revenue growth.

• How marketing can act as a change agent by addressing internal resistance and aligning brand messaging with modern needs.