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Is Google Killing Online Travel?
Manage episode 419872514 series 3361411
Content provided by Skift. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Skift or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Google Hotels is the largest and most comprehensive metasearch engine in travel. It is a core part of the online travel ecosystem but remains a black box. So Skift Research did an analysis of thousands of hotel listings on Google to learn which online travel agencies (OTAs) and direct sites are bidding for bookings – and at what prices. Seth and Sarah discuss our exclusive findings with the report's lead author, Skift Senior Research Analyst Pranavi Agarwal.
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Manage episode 419872514 series 3361411
Content provided by Skift. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Skift or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Google Hotels is the largest and most comprehensive metasearch engine in travel. It is a core part of the online travel ecosystem but remains a black box. So Skift Research did an analysis of thousands of hotel listings on Google to learn which online travel agencies (OTAs) and direct sites are bidding for bookings – and at what prices. Seth and Sarah discuss our exclusive findings with the report's lead author, Skift Senior Research Analyst Pranavi Agarwal.
Read part 1 of our deep dive into Google Travel here: https://research.skift.com/report/a-deep-dive-into-google-travel-part-i-u-s-hotel-distribution/
Presented by BrandUSA
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Similar to The Skift Travel Podcast
A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell, Juliet Bennett Rylah, Mark Dent, Ben Berkley, Sara Friedman and Rob Litterst from The Hustle.
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continue reading
Travel, at its best, changes the way we see the world. Join us each week as we dig into stories from people who took a trip—and came home transformed. Travel Tales by AFAR is your ticket to the world, no passport required. Find more inspiration at afar.com/traveltales.
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continue reading
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