#22: Danielle Sturm, Co-Founder of The Nest

The Sleepless Sessions

"Community is people, things, businesses, brands, that you surround yourself with that make you feel the most like yourself, the most confident self, and most accepted in yourself..." -Danielle Sturm |
Welcome to Episode 22 of The Sleepless Sessions, and for returning listeners, welcome back! On this podcast we explore the lives of those in pursuit of their passions, dreams, and living unconventional lifestyles!
In today's episode I sat down with my friend Danielle that I was introduced to by one of our previous guests, Phil, and upon meeting her at her business the Nest, I was instantaneously intrigued to learn more about her path into entrepreneurship, the vision for her business the Nest, and much more! With a passion for thrifting she began selling clothes on social media and various other platforms until she met her business partner Charlotte, which then begun the brainstorming for the now Providence based secondhand style collective ‘The Nest’, What do they mean by collective? Appearing to many as a store, what they offer is far more with professional decluttering services, hosting events spanning from education, resin pouring, clothing swaps, and comedy events. They also operate as a location for second hand clothing, as some would like to say thrifting, building a community that has brought members into their collective. Danielle also works as a booking agent for Soundz Organic.
Some topics we explore in this episode is her early life growing up outside of Chicago, her passion for fashion, thrifting, the event space, her path into business and entrepreneurship, her experiences podcasting (which sparked a podcasting rabbit hole), meeting her business partner Charlotte and the origin story of the Nest, operating a business, the fashion industry, and much more!

The best ways to connect with us, and time stamps for this episode are below. Thank you for listening, we hope you enjoy this episode! Thank you Danielle for taking the time to record this episode!
If you enjoyed this episode please leave a rating and review of this podcast on your listening platform to help the podcast grow!
Best places to connect with and view Sleepless Sessions content
All Podcast Links
Best places to connect with and view Danielle's content
The Nest Links
Danielle's Instagram
Time Stamps
(0:00) - Intro
(2:48) - Episode Start, Danielle on growing up in IL and moving to RI
(13:23) - Danielle and Donald on podcasting (this is a rabbit hole on podcasting)
(44:57) - Social media and the connection/disconnection with it, authenticity
(1:01:45) - Danielle on thrifting, and the origin story of The Nest
(1:15:32) - What is Fast and slow fashion?
(1:25:13) - Thrifting and solutions to being priced out with clothing, giving something a second life, conscious consumerism
(1:37:26) - Views on Marketing, finding what you want to get behind with marketing,
(1:44:14) - Danielle on event planning, building a community
(1:52:59) - Danielle on meeting Phil Paulicelli, Danielle working with Soundz Organic
(2:01:46) - Danielle on Entrepreneurship, building a team, time management
(2:14:50) - Danielle's recommendations for entrepreneurs diving into the space
(2:28:54) - Danielle on Failure
(2:31:50) - What does the word 'Community' mean to Danielle
(2:33:16) - Best ways to connect with Danielle and The Nest (links above)
(2:24:26) - Closing thoughts
(2:35:38) - Outro, Episode end
Thank you for tuning in!
Peace and Love
-Donald