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Captivating Your Audience Through Business Storytelling | Park Howell
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In this episode of The Small Business Show, Swire sits down with Park Howell, a veteran marketer, author, and storytelling expert. Together, they explore the power of storytelling in business and how entrepreneurs can leverage it to create a more captivating brand.
Throughout the conversation, Park shares his own journey from ad agency owner to storyteller and offers valuable insights into the art of crafting a compelling narrative. He discusses the key components of a great business story, how to identify and communicate your brand's unique value proposition, and the importance of authenticity and vulnerability in storytelling.
Whether you're a seasoned entrepreneur or just starting out, this episode offers practical tips and strategies for harnessing the power of storytelling to connect with your audience, build brand loyalty, and drive business success.
Bio and Information:
Park Howell is known as The World’s Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.
Contact for Park Howell
www.Linkedin.com/in/ParkHowell
www.YouTube.com/BusinessOfStory
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