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Episode 239: How To Understand the World of Amazon Vendor Central With Will Haire
MP3•Episode home
Manage episode 394278479 series 2517013
Content provided by Scott Needham. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Needham or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Scott is with Will Haire, CEO & Founder at BellaVix. They explore the intricacies of Amazon Vendor Central, including topics such as net PPM, vendor profit calculations, co-op fees, challenges, and benefits of being a vendor.
Learn about liquidation impact, reduced purchase orders, advertising strategies, vendor finances, and the future of Vendor Central. The conversation delves into maximizing profitability, chargeback recovery, and the unique experiences vendors face, particularly during Q4.
They also shared valuable insights into streaming TV advertising and emerging opportunities on platforms such as Snap and Instagram. Additionally, Scott underscores the significance of inventory discipline, utilizing prime exclusive discounts, and addresses the issue of handling stale inventory.
Episode Notes:
00:21 - Will Haire Introduction
00:55 - The T5 and Sales Days
01:55 - Streaming TV Advertising
04:00 - Placement and Targeting
05:40 - Vendor Central
07:00 - Calculating Profit Margin
08:30 - Co-op Fees and Other Costs
12:05 - Contribution Margin
12:40 - Impact of Liquidating Products
15:00 - Paying for Advertising as a Vendor
17:25 - The Future of Vendor Central
19:35 - Closing Remarks
LinkedIn: linkedin.com/in/willhaire
Website: bellavix.com
X: MarketingChimp1
Related Post: How to Get Leverage on Amazon Vendor Negotiations [2024]
…
continue reading
Learn about liquidation impact, reduced purchase orders, advertising strategies, vendor finances, and the future of Vendor Central. The conversation delves into maximizing profitability, chargeback recovery, and the unique experiences vendors face, particularly during Q4.
They also shared valuable insights into streaming TV advertising and emerging opportunities on platforms such as Snap and Instagram. Additionally, Scott underscores the significance of inventory discipline, utilizing prime exclusive discounts, and addresses the issue of handling stale inventory.
Episode Notes:
00:21 - Will Haire Introduction
00:55 - The T5 and Sales Days
01:55 - Streaming TV Advertising
04:00 - Placement and Targeting
05:40 - Vendor Central
07:00 - Calculating Profit Margin
08:30 - Co-op Fees and Other Costs
12:05 - Contribution Margin
12:40 - Impact of Liquidating Products
15:00 - Paying for Advertising as a Vendor
17:25 - The Future of Vendor Central
19:35 - Closing Remarks
LinkedIn: linkedin.com/in/willhaire
Website: bellavix.com
X: MarketingChimp1
Related Post: How to Get Leverage on Amazon Vendor Negotiations [2024]
275 episodes
MP3•Episode home
Manage episode 394278479 series 2517013
Content provided by Scott Needham. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Needham or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Scott is with Will Haire, CEO & Founder at BellaVix. They explore the intricacies of Amazon Vendor Central, including topics such as net PPM, vendor profit calculations, co-op fees, challenges, and benefits of being a vendor.
Learn about liquidation impact, reduced purchase orders, advertising strategies, vendor finances, and the future of Vendor Central. The conversation delves into maximizing profitability, chargeback recovery, and the unique experiences vendors face, particularly during Q4.
They also shared valuable insights into streaming TV advertising and emerging opportunities on platforms such as Snap and Instagram. Additionally, Scott underscores the significance of inventory discipline, utilizing prime exclusive discounts, and addresses the issue of handling stale inventory.
Episode Notes:
00:21 - Will Haire Introduction
00:55 - The T5 and Sales Days
01:55 - Streaming TV Advertising
04:00 - Placement and Targeting
05:40 - Vendor Central
07:00 - Calculating Profit Margin
08:30 - Co-op Fees and Other Costs
12:05 - Contribution Margin
12:40 - Impact of Liquidating Products
15:00 - Paying for Advertising as a Vendor
17:25 - The Future of Vendor Central
19:35 - Closing Remarks
LinkedIn: linkedin.com/in/willhaire
Website: bellavix.com
X: MarketingChimp1
Related Post: How to Get Leverage on Amazon Vendor Negotiations [2024]
…
continue reading
Learn about liquidation impact, reduced purchase orders, advertising strategies, vendor finances, and the future of Vendor Central. The conversation delves into maximizing profitability, chargeback recovery, and the unique experiences vendors face, particularly during Q4.
They also shared valuable insights into streaming TV advertising and emerging opportunities on platforms such as Snap and Instagram. Additionally, Scott underscores the significance of inventory discipline, utilizing prime exclusive discounts, and addresses the issue of handling stale inventory.
Episode Notes:
00:21 - Will Haire Introduction
00:55 - The T5 and Sales Days
01:55 - Streaming TV Advertising
04:00 - Placement and Targeting
05:40 - Vendor Central
07:00 - Calculating Profit Margin
08:30 - Co-op Fees and Other Costs
12:05 - Contribution Margin
12:40 - Impact of Liquidating Products
15:00 - Paying for Advertising as a Vendor
17:25 - The Future of Vendor Central
19:35 - Closing Remarks
LinkedIn: linkedin.com/in/willhaire
Website: bellavix.com
X: MarketingChimp1
Related Post: How to Get Leverage on Amazon Vendor Negotiations [2024]
275 episodes
All episodes
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