The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Chris Syme and Becca Syme. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Syme and Becca Syme or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Episode 113 - Three Fundamentals You Need to Market Your Books Successfully
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Manage episode 225042176 series 1373571
Content provided by Chris Syme and Becca Syme. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Syme and Becca Syme or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Chris talks about three fundamentals you need to master to plot a successful marketing plan. The beginning of a series on selling more books with less marketing in 2019.
Show Notes & Links:
The three fundamentals you need to master to give your marketing plan the best chance of success.
1. Platform: why a good book is no longer enough.
2. You need a Marketing Manifesto. No, we're not going to take over the world, just set our own course for success with three important commitments.
3. Learn how to sell.
-Most authors don't know the fundamentals of selling: how to reach readers in the various stages of the sales funnel, how to calculate important metrics like sell-through, or how to write copy that converts to sales.
-You can learn how to sell effectively without being sleazy or pushy.
Links: click 'em, they're live:
Link to podcast 101: How to be a newsletter Ninja with Tammi Labrecque
Link to Chris' updated book, The Author's Guide to Sell More Books With Less Marketing (e-book only)
135 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on August 05, 2024 11:12 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 225042176 series 1373571
Content provided by Chris Syme and Becca Syme. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Syme and Becca Syme or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Chris talks about three fundamentals you need to master to plot a successful marketing plan. The beginning of a series on selling more books with less marketing in 2019.
Show Notes & Links:
The three fundamentals you need to master to give your marketing plan the best chance of success.
1. Platform: why a good book is no longer enough.
2. You need a Marketing Manifesto. No, we're not going to take over the world, just set our own course for success with three important commitments.
3. Learn how to sell.
-Most authors don't know the fundamentals of selling: how to reach readers in the various stages of the sales funnel, how to calculate important metrics like sell-through, or how to write copy that converts to sales.
-You can learn how to sell effectively without being sleazy or pushy.
Links: click 'em, they're live:
Link to podcast 101: How to be a newsletter Ninja with Tammi Labrecque
Link to Chris' updated book, The Author's Guide to Sell More Books With Less Marketing (e-book only)
135 episodes
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Similar to The Smarty Pants Book Marketing Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
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Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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