The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
Content provided by Chris Syme and Becca Syme. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Syme and Becca Syme or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Episode 50 - How To Set Up Pinterest as an Outpost Channel
Archived series ("Inactive feed" status)
When?
This feed was archived on August 05, 2024 11:12 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 181282706 series 1373571
Content provided by Chris Syme and Becca Syme. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Syme and Becca Syme or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode Chris launches the new how-to episode format by walking listeners through the process of setting up a Pinterest page as an outpost channel.
Show Notes & Links:
-The two kinds of social media channels in book marketing: primary (engaging & selling) and outposts (redirect to primary for engagement and highlight short term campaigns).
-What is Pinterest and who is using it?
-The three ways to pin something on a Pinterest board.
-Remember, Pinterest isn't for everyone. If you don't want to use it, that's okay. It's definitely in the outpost category for the majority of authors.
-What are pins, boards, and secret boards?
-Why Pinterest might be a good place to house your book research.
-The difference between a personal Pinterest account and Pinterest for business. Why you probably don't need a business page for an outpost.
-How to set up Pinterest as an outpost:
- The first three steps
- The basic boards you need
- What to put in your profile bio
Last word: if you’re not on Pinterest, you don’t have to start. If you are there, consider it setting up as an outpost to limit the amount of time you have to spend there.
Links:
-Chris' book Sell More Books With Less Social Media on Amazon (hint: it will be on sale on June 16 for 99 cents only. Make sure you follow Chris on Twitter @cksyme to get the link!)
-How to get the Pin It button for your web browser.
-Blog post from League Computers: The differences between Pinterest business accounts and Pinterest personal accounts.
-How to set up a Pinterest Showcase feature for your business page.
Here are some examples of authors who do a good job of using Pinterest with a mix of pins about their books and what interests them.
Link to Sandra Brown's Pinterest page And yes, I don't imagine she does this herself.
135 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on August 05, 2024 11:12 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 181282706 series 1373571
Content provided by Chris Syme and Becca Syme. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Syme and Becca Syme or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode Chris launches the new how-to episode format by walking listeners through the process of setting up a Pinterest page as an outpost channel.
Show Notes & Links:
-The two kinds of social media channels in book marketing: primary (engaging & selling) and outposts (redirect to primary for engagement and highlight short term campaigns).
-What is Pinterest and who is using it?
-The three ways to pin something on a Pinterest board.
-Remember, Pinterest isn't for everyone. If you don't want to use it, that's okay. It's definitely in the outpost category for the majority of authors.
-What are pins, boards, and secret boards?
-Why Pinterest might be a good place to house your book research.
-The difference between a personal Pinterest account and Pinterest for business. Why you probably don't need a business page for an outpost.
-How to set up Pinterest as an outpost:
- The first three steps
- The basic boards you need
- What to put in your profile bio
Last word: if you’re not on Pinterest, you don’t have to start. If you are there, consider it setting up as an outpost to limit the amount of time you have to spend there.
Links:
-Chris' book Sell More Books With Less Social Media on Amazon (hint: it will be on sale on June 16 for 99 cents only. Make sure you follow Chris on Twitter @cksyme to get the link!)
-How to get the Pin It button for your web browser.
-Blog post from League Computers: The differences between Pinterest business accounts and Pinterest personal accounts.
-How to set up a Pinterest Showcase feature for your business page.
Here are some examples of authors who do a good job of using Pinterest with a mix of pins about their books and what interests them.
Link to Sandra Brown's Pinterest page And yes, I don't imagine she does this herself.
135 episodes
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Similar to The Smarty Pants Book Marketing Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
The Art of Charm is where self-motivated people, just like you, come to learn from the company’s coaches about to how to master human dynamics, relationships, and becoming your best self with the help of Johnny and AJ, the company’s founders. Johnny and AJ bring their 11 years of coaching experience from their famous Bootcamps, where they host clients in Los Angeles from all over the world and they share their stories, best practices and themselves on this weekly podcast. Not only does The A ...
…
continue reading
Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both w ...
…
continue reading
“Why live an ordinary life, when you can live an extraordinary one?” Tony Robbins, the #1 Life and Business Strategist, has helped over 50 million people from 100 countries create real and lasting change in their lives. In this podcast, he shares proven strategies and tactics so you, too, can achieve massive results in your business, relationships, health and finances. In addition to excerpts from his signature events and other exclusive, never-before-released audio content, Tony and his tea ...
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Five-time winner of Best Education Podcast in the Podcast Awards. Grammar Girl provides short, friendly tips to improve your writing and feed your love of the English language. Whether English is your first language or your second language, these grammar, punctuation, style, and business tips will make you a better and more successful writer. Grammar Girl is a Quick and Dirty Tips podcast.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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