Ep. 175 - Human Element Series - Culture and The 5 H's with Hala Taha

The Social-Engineer Podcast

Today Chris is talking with Hala Taha. Hala, who has been dubbed the “The Podcast Princess,” is the host of Young and Profiting (YAP) Podcast, which is frequently ranked as a #1 Education podcast across all apps. Hala is also the founder and CEO of YAP Media, a social media and podcast marketing agency for top podcasters, celebrities and CEOs. She is well-known for her engaged following and influence on LinkedIn, and she landed the January 2021 cover of Podcast Magazine.

Hala is an expert on networking, personal branding, leadership, social media, side hustles, entrepreneurship and podcasting. [Aug 8th, 2022]

00:00 – Intro

• Social-Engineer.com
• Managed Voice Phishing
• Managed Email Phishing 
• Adversarial Simulations 
• Social-Engineer channel on SLACK 

• CLUTCH 
• innocentlivesfoundation.org 

02:05 – Hala Taha Intro

03:14 – How did you end up running a media company?

05:43 – The journey towards starting YAP Media

07:01 – The early days of podcasting

09:22 – Resources for podcasting (2018 vs 2022)

10:38 – How did you transform a podcast into a media company?

16:20 – Taking Risks vs Being Smart

18:29 – The importance of pure intentions

20:44 – The secrets to finding like-minded team members

21:56 – What have been your biggest struggles while growing your company?

22:52 – Quality time with a remote team

24:51 – Maintaining the work-culture across time zones

26:35 – Tips for starting out

30:25 – Building the right foundation

32:27 – Find Hala online

• Podcast link: https://linktr.ee/YAPwithHala
• Instagram: https://www.instagram.com/yapwithhala
• Twitter: https://twitter.com/YAP_Podcast

• LinkedIn: https://www.linkedin.com/in/htaha/

33:15 – Who have been your mentors?

• Father
• Heather Monahan
• Jordan Harbinger

35:21 – Book Recommendations:

• The Like Switch – Jack Schafer

36:17 – Guest Wrap Up

36:28 – Outro

• www.social-engineer.com

• www.innocentlivesfoundation.org