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Attracting Talent: Treat recruitment like modern marketing. TSHS – 084
Manage episode 428788891 series 3082990
Content provided by Sam-Erik Ruttmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam-Erik Ruttmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Attracting Talent: How Hotels Are Transforming Recruitment into Marketing.
Summary
The recruitment process in the hospitality industry is changing, and hotels need to treat it like modern marketing. Selling the destination and the dream is important in attracting potential employees. The hotel’s brand story and values play a significant role in attracting job seekers. Recruitment is becoming more like marketing, and differentiation is key in telling a compelling brand story.
101 episodes
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Manage episode 428788891 series 3082990
Content provided by Sam-Erik Ruttmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam-Erik Ruttmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Attracting Talent: How Hotels Are Transforming Recruitment into Marketing.
Summary
The recruitment process in the hospitality industry is changing, and hotels need to treat it like modern marketing. Selling the destination and the dream is important in attracting potential employees. The hotel’s brand story and values play a significant role in attracting job seekers. Recruitment is becoming more like marketing, and differentiation is key in telling a compelling brand story.
101 episodes
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Similar to The Social Hotelier
Travel, at its best, changes the way we see the world. Join us each week as we dig into stories from people who took a trip—and came home transformed. Travel Tales by AFAR is your ticket to the world, no passport required. Find more inspiration at afar.com/traveltales.
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