))
Taking Risks, Measuring ROI, And Development of Long-Term Strategy in Audio
Manage episode 346450962 series 3232058
Content provided by Advertising Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Advertising Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Season six of The Sonic Truth is here, and we are kicking off by welcoming Katie Boline of Hubspot and Marques Pfaff and Reggie Risseeuw of AdvertiseCast. Katie, Marques, and Reggie sit down Kristin Charron, VP of Marketing at Veritonic, to discuss the inclusion of audio in Hubspot’s marketing strategy, including the ideation, creation, and measurement of their audio ads, the role that the powerful channel will play in their current and long-term advertising strategy, and more. Welcome back to The Sonic Truth.
The post Taking Risks, Measuring ROI, And Development of Long-Term Strategy in Audio appeared first on The Sonic Truth.
74 episodes
Share
