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The Emergence of Audio as a Powerful Marketing Channel with Tomas Rodrigues from The Trade Desk

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Content provided by Advertising Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Advertising Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of The Sonic Truth, Tomas Rodrigues, Director of Emerging Channels at The Trade Desk, sits down with Veritonic’s Kristin Charron to discuss how audio as evolved from a new to established channel, the rise of programmatic buying of audio, audio creative and targeting best practices, and more, including what Tomas likes to listen to when marathon training! We hope you enjoy this insightful episode, and welcome again to the sonic truth.

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The post The Emergence of Audio as a Powerful Marketing Channel with Tomas Rodrigues from The Trade Desk appeared first on The Sonic Truth.

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74 episodes

Artwork
iconShare
 
Manage episode 355977993 series 3232058
Content provided by Advertising Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Advertising Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of The Sonic Truth, Tomas Rodrigues, Director of Emerging Channels at The Trade Desk, sits down with Veritonic’s Kristin Charron to discuss how audio as evolved from a new to established channel, the rise of programmatic buying of audio, audio creative and targeting best practices, and more, including what Tomas likes to listen to when marathon training! We hope you enjoy this insightful episode, and welcome again to the sonic truth.

Download transcript

The post The Emergence of Audio as a Powerful Marketing Channel with Tomas Rodrigues from The Trade Desk appeared first on The Sonic Truth.

  continue reading

74 episodes

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