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How does my book align with my business?
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How does my book fit with my brand and my business
I always talk about making your book, brand and business align.
What does this mean?
If you work with therapists on how to make better use of say LinkedIn or Facebook, then your book would be on this subject and would position you as an expert,
In this way, the book is on brand and you could then leverage the book concept to build your business.
You would then create a product roadmap around your book. This means you would have a coaching program, workshops, online course and a membership site, as examples.
You would use your book to give away to your clients and constantly sell it on it's own and with your other products and service,
You could also create add on products such as a journal and a planner.
Want to know more about the 10 rules of a brilliant book, then please join me on Wednesday 10th.
All of the details are here https://www.bookbrandbusiness.com/write-a-brilliant-book/
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