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Ep 4: Create a Successful Personal and Company Branding with Communication & Branding Expert Darya Krakaviak
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Start building your personal brand today ESPECIALLY if you are an employee.
Holiday season is over, let’s get back to business. And speaking of business, what is your branding strategy to stand out in 2024, 2025 and 2040? (I see you rolling up your eyes but 2040 is around the corner)...
In this new episode of The Speech House Podcast, I had the pleasure to talk about how to create a successful personal brand and how companies should use branding and communication to remain competitive with branding and communication expert Darya Krakaviak*.
My name is Jennifer Migan, I am a bilingual public speaking and leadership expert and the host of The Speech House Podcast. One of the main goals of The Speech House Podcast is to help people improve their public speaking skills and as a result become better communicators and leaders.
In this episode, we discussed:
-How to build your personal brand while being an employee and why it is beneficial to your company;
-The first steps companies must take in order to create successful branding strategies;
-Learn more about the “Easy Mode Framework” and why you should use it;
-What editorial strategy you must use for each social media platform;
-Why you should stop chasing the likes and what you should focus on instead
-How to stay consistent while creating content;
-How to leverage online and offline channels to increase your brand reputation;
*Darya is the Brand & Communications Lead at N.Rich, the leading European ABM platform and works as a branding & communication for both commercial and non commercial sector. For the past 8+ years she's been working in Communications for international B2B Hardware and SaaS companies managing multiple joint projects with Fortune-500 companies. Her primary expertise lies in packaging and communicating the value of B2B products via a mix of offline and online channels. She also holds a Postgraduate Diploma in Strategic Communications from King's College London. Darya, welcome to The Speech House podcast.
Learn more about the "Easy Mode Framework" and how to apply it to your content startegy: https://www.cognism.com/blog/content-strategy-easy-mode-framework
Enjoy!
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