Episode 40: Thinking Beyond the Logo in Brand Management with Justin Jones of KDG Advertising

The Spiral Marketing Podcast

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• Should be Empty:

“Trust someone that trusts what you do.”

Just a few of the points you’ll learn in this episode:

• The differences between brands and logos
• What’s a transparent brand? What’s an authentic brand?
• Why you can actually lose money doing things yourself, instead of hiring professionals
• How easy it is to forget why you started a business in the first place

“When you’ve made yourself look bad, you’ve made your industry look bad.”

Brands

• Why it’s not bad to have a non-transparent brand (Coca Cola, McDonalds)
• What happens when you step out of the terms you’ve established?
• Some of the worst ways brands can degrade their company
• Why chasing huge numbers in social media can get you lost in a sea of nothingness

Digital Marketing

• Why treating your big and smaller clients with equal attention has a positive effect on the industry as a whole
• Why motivational maxims are not going to take you to maximum success
• The value in not seeking fame and acclaim
• Do you really need 100 creatives?

“500 followers who actually like your product will grow your business more than 500, 000 fake followers.”

Where to learn more and reach Justin:

• KDGA.net