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Bestseller Book Marketing Copy Tips with Casey Demchak
Manage episode 303253004 series 2862414
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Many of you have a book or even an online program in you to help get your message out, but marketing it feels 'salesy' or 'sleazy' to you or you're just not sure how to do it.
Why is writing enticing marketing copy essential to the success of your book launch and long-term promotion campaign?
Casey also reveals several easy-to-implement secrets that make it easy for you to:
- Develop marketing copy that feels like a friendly conversation
- Focus your marketing messages on what book buyers care about most
- Create simple but powerful headlines in a matter of minutes
- Craft "at-a-glance-friendly" copy that engages your audience instantly
- Use the second most powerful word in marketing to draw readers into your copy
In addition, Casey will explain how to get "perfect" endorsement quotes to use in your book marketing materials. He's used this technique hundreds of times for his clients.. and it really works!
To get to know more about Casey and download her free gift to our listeners... go HERE.
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