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Aligning SaaS Sales & Marketing Teams, with Volker Ballueder of Ballueder Partners
Manage episode 354746023 series 3438607
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Sales and marketing alignment is not a new concept but in many organisations it has become a buzzword lacking in meaning rather than a considered process that is ingrained in the culture of the company.
The benefits of true alignment are vast - 36% better customer retention rates, 38% higher win rates, 32% YOY revenue growth, not to mention an improved buyer experience and a better work culture.
Joining me to discuss how to move it from abstract concept to formal strategy is Volker Ballueder.
Volker is a Sales and Strategic consultant with over 20 years experience, who in that time has built and managed sales and commercial teams of all sizes, developing winning strategies for a variety of tech and SaaS firms throughout Europe.
In this episode we cover:
- Why is it important organisation formally adopt sales and marketing alignment?
- What are the signs to look out for that you need alignment?
- What steps can you take to get alignment off the ground?
- The role of Product Marketing
- What common mistakes do organisations make in their sales & alignment strategy?
And heres how you can find Volker:
Volker on LinkedIn
Ballueder Partners website
Stories of Success podcast
Principles of Success book
If you have any questions, suggestions or just want to get in touch with the pod, simply email richard@standup-marketing.com
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