146. Time to get your butt on video (OK, not your actual butt)

The Standout Business Show: Unconventional Content Marketing, Business Growth & Personal Brand Insights

It's time you got your butt on video. There, I said it. And you know it's true.
Not in the "there's only one way to market yourself and it's video" mindset. (that's a bunch of B.S.)
It's just that people need to know the person they're going to hire, they need to see the person behind the business that they're going to buy from.
If they look at your website or your social media posts and there's no video anywhere, they can't tell who you are.
❌ They don't feel like they know you.
❌ They can't see your personality.
❌ They can't trust you yet.
But when you make something as simple as a one-minute video, all of a sudden they can see all those things - how you think, what you believe, whether or not you like cats (or maybe your a dog person)
all this simple stuff that adds up to relating to another human.
And if people can't relate to you as another human, then they aren't going to buy from you.
But, I know what you're thinking:
You're thinking "But video is too hard, takes too much time, costs a bunch of money - and I don't think I'm good on camera."
Well, in this episode I'm walking you through my simple 3-step process that anyone can do:
✅ that takes no time,
✅ takes no money,
✅ is super simple
and can turn anyone into a relatable, trustworthy human on camera...!

Chapters

1. 146. Time to get your butt on video (OK, not your actual butt) (00:00:00)

2. Embrace Video Marketing for Business (00:00:06)

3. Mastering the Art of Storytelling (00:15:43)

4. Creating Compelling Video Content (00:20:21)

5. Building Connections Through Video Content (00:27:14)