144. The Marketing Strategy Our Content-Obsessed World Forgot to Mention: Relationship Marketing 101

The Standout Business Show: Unconventional Content Marketing, Business Growth & Personal Brand Insights

If you're fed up with the endless marketing BS and tired of all the "must-dos" that don't actually boost your sales, you've found your new home.
Welcome to The Standout Show's New Series: Market Less, Matter More - designed for entrepreneurs who want sustainable profitable growth and anyone who wants to do more of what they love, with more impact, and a whole lot less marketing.
Each week we're sharing short, 10-minute presentations with entrepreneurs who’ve discovered simpler, more impactful ways to connect with their customers.
In this first edition co-hosts Eva Y. Chen & Brad Powell are joined by Michelle Warner, Relationship Marketing expert (who's on a mission to design tiny companies that are built to last).
Get ready to elevate your customer engagement through the power of relationship marketing.
Takeaways:

• Michelle's map of the marketing landscape, from the warm, referral-like awareness at the heart of relationship marketing to the wide-reaching nets cast by traffic marketing.
• The alchemy of forging ideal networks, the gold standard for exponential business growth.
• Strategies for borrowing audiences and adding value in a way that leaves a lasting impact.

Resources:

Connect with Michelle Warner
Endless Video Ideas Guide

Chapters

1. 144. The Marketing Strategy Our Content-Obsessed World Forgot to Mention: Relationship Marketing 101 (00:00:00)

2. Relationship Marketing Strategies (00:00:06)

3. Creating Momentum in Marketing Strategies (00:10:25)

4. Building Ideal Networks for Growth (00:14:41)

5. Monthly Forum Introduction and Q&A (00:18:09)