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The Standout Business Show: Unconventional Content Marketing, Business Growth & Personal Brand Insights
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125. Unleashing the Power of Personality-Driven Brands with Andrea Jones
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Want the secret to standing out in a crowded marketplace?
It’s not about fancy designs or catchy taglines...
It’s about authenticity, human connection, and personality.
This week I sat down with branding expert, Andrea Jones, for a deep dive into the practicalities of personality-driven branding.
We talked about the balance between personal and professional branding, and how to create campaigns that are informative but also entertaining and tug at the heartstrings.
Takeaways:
- How to amplify the parts of your personality that resonate most with your audience.
- How to pick the right social media platform based on your audience's preferences
- How to collect and choose stories that make your brand more engaging and memorable.
- The power of using anecdotes to stir emotions in your audience.
This episode is for you if you're looking to build a compelling and engaging personality-driven brand.
Episode Resources
Connect with Andrea Jones
Andrea's Social Media Platform Guide
Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds
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Chapters
1. 125. Unleashing the Power of Personality-Driven Brands with Andrea Jones (00:00:00)
2. The Power of Personality-Driven Brands (00:00:02)
3. Create a Personality-Driven Brand (00:15:56)
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