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#153 - Buyer Spotlight: Tyler Killgore, GreenAcres Market
Manage episode 430310038 series 3351906
In this episode of the Startup CPG podcast, Daniel Scharff sits down with Tyler Killgore, Central Buyer and Category Manager at GreenAcres Market. Tyler shares his expansive journey within the grocery industry, from his rapid progression and previous experience in direct store delivery ventures to his current pivotal role. He provides deep insights into his responsibilities at GreenAcres, focusing on product sourcing, selection strategies, mentorship, and the integration of local sourcing initiatives.
Tyler delves into the intricacies of managing product categories, stressing the importance of maintaining a consistent SKU mix and utilizing newsletters effectively for promotional campaigns. He also explores the challenges associated with transitioning between distribution partners and offers invaluable advice on successfully launching new products in a competitive market environment. Tyler further highlights current consumer trends, particularly the growing popularity of microwavable and frozen entrees, underscoring shifts in consumer preferences and market dynamics.
Tune in now!
Listen in as shares about:
- Tyler's Mentorship and Experience
- GreenAcres Market
- Direct Store Delivery (DSD)
- Customer Base and Sourcing Philosophy
- Finding and Evaluating Brands
- Product Launches and Management
- Transition to KeHE Distribution
- Inventory Management
- Promotions and Marketing
- Current Trends and Opportunities
- Events and Networking
Episode Links:
GreenAcres Market Website
Tyler Killgore LinkedIn
Email: tylerk@greenacres.com
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics
201 episodes
Manage episode 430310038 series 3351906
In this episode of the Startup CPG podcast, Daniel Scharff sits down with Tyler Killgore, Central Buyer and Category Manager at GreenAcres Market. Tyler shares his expansive journey within the grocery industry, from his rapid progression and previous experience in direct store delivery ventures to his current pivotal role. He provides deep insights into his responsibilities at GreenAcres, focusing on product sourcing, selection strategies, mentorship, and the integration of local sourcing initiatives.
Tyler delves into the intricacies of managing product categories, stressing the importance of maintaining a consistent SKU mix and utilizing newsletters effectively for promotional campaigns. He also explores the challenges associated with transitioning between distribution partners and offers invaluable advice on successfully launching new products in a competitive market environment. Tyler further highlights current consumer trends, particularly the growing popularity of microwavable and frozen entrees, underscoring shifts in consumer preferences and market dynamics.
Tune in now!
Listen in as shares about:
- Tyler's Mentorship and Experience
- GreenAcres Market
- Direct Store Delivery (DSD)
- Customer Base and Sourcing Philosophy
- Finding and Evaluating Brands
- Product Launches and Management
- Transition to KeHE Distribution
- Inventory Management
- Promotions and Marketing
- Current Trends and Opportunities
- Events and Networking
Episode Links:
GreenAcres Market Website
Tyler Killgore LinkedIn
Email: tylerk@greenacres.com
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics
201 episodes
All episodes
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