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How Brands and the Metaverse Blend in Today’s Internet Age

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Manage episode 341347689 series 2921458
Content provided by Sapphire Ventures. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sapphire Ventures or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The metaverse holds out the promise of elevating the current digital landscape by merging real-life scenarios and the digital space, and by integrating more technology-centric forms of commerce, such as digital tokens and cryptocurrencies. To get some insights, we sat down with two metaverse builders: Cathy Hackl, the Founder & Chief Metaverse Officer of metaverse consulting firm Journey, and Erika Wykes-Sneyd, the Global VP Marketing for Adidas Originals, Collaborations & Basketball & Lead of Adidas Web3 Studio Adidas and Adidas Originals for this episode of The Startup Guide to Growth podcast. Our guests discuss the relationship between brands and the metaverse today: how large companies are approaching the metaverse, and how entrepreneurs may engage in the next trillion-dollar market opportunity.

Love the show? Subscribe, rate, review, and share! SapphireVentures.com

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20 episodes

Artwork
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Manage episode 341347689 series 2921458
Content provided by Sapphire Ventures. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sapphire Ventures or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The metaverse holds out the promise of elevating the current digital landscape by merging real-life scenarios and the digital space, and by integrating more technology-centric forms of commerce, such as digital tokens and cryptocurrencies. To get some insights, we sat down with two metaverse builders: Cathy Hackl, the Founder & Chief Metaverse Officer of metaverse consulting firm Journey, and Erika Wykes-Sneyd, the Global VP Marketing for Adidas Originals, Collaborations & Basketball & Lead of Adidas Web3 Studio Adidas and Adidas Originals for this episode of The Startup Guide to Growth podcast. Our guests discuss the relationship between brands and the metaverse today: how large companies are approaching the metaverse, and how entrepreneurs may engage in the next trillion-dollar market opportunity.

Love the show? Subscribe, rate, review, and share! SapphireVentures.com

  continue reading

20 episodes

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