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Defining a Go-to-Market Strategy to give Your Startup a Competitive Edge

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Manage episode 396363805 series 3530358
Content provided by Startup Launchcode. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup Launchcode or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

in this episode, we explore the critical elements of creating a successful market entry plan for startups. The host and guests discuss key components like identifying target audiences, strategic product positioning, pricing strategies, and effective communication channels.

speakers:

Paul Macharia (Co-founder&CEO, Kiotapay) linkedin.com/in/paulmacmaina

Kelechi Uchenna (Co-founder&CEO, Nigenius) linkedin.com/in/kelechi-uchenna-58046031

Edidiong Ekong (Head of Marketing, Alerzo) linkedin.com/in/edidiongekong

Kelvin Ogholi (Co-founder & CEO, CoTrust Equity) linkedin.com/in/kelvin-ogholi



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

39 episodes

Artwork
iconShare
 
Manage episode 396363805 series 3530358
Content provided by Startup Launchcode. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup Launchcode or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

in this episode, we explore the critical elements of creating a successful market entry plan for startups. The host and guests discuss key components like identifying target audiences, strategic product positioning, pricing strategies, and effective communication channels.

speakers:

Paul Macharia (Co-founder&CEO, Kiotapay) linkedin.com/in/paulmacmaina

Kelechi Uchenna (Co-founder&CEO, Nigenius) linkedin.com/in/kelechi-uchenna-58046031

Edidiong Ekong (Head of Marketing, Alerzo) linkedin.com/in/edidiongekong

Kelvin Ogholi (Co-founder & CEO, CoTrust Equity) linkedin.com/in/kelvin-ogholi



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

39 episodes

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