Who gives a damn about TAM?!

The StartUp to ScaleUp Game Plan

Jan Andriessen & Mick Mackaay are Partners at HenQ - a Dutch-based VC investing in European B2B software startups addressing "unexplored problems" & "defining their own markets".
They've an exceptional track record backing unproven leadership teams who've subsequently scaled massively e.g. SendCloud - who now have 400 employees, 23,000 ecommerce clients & in September 2021 raised a follow-on round of $177m!

We explored HenQ's refreshing approach to VC investing. For example, HenQ:

• are dismissive of the metrics that VCs & startups typically obsess over - who gives a damn about TAM?!
• are a fully remote VC firm - deal-sourcing is almost entirely outbound and digital
• use advanced algorithms to identify very early stage businesses to invest in
• typically invest in younger founders who lack a proven track record yet demonstrate the personal traits - e.g. obsessiveness & attention to detail - HenQ believe determine startup success
• are dismissive of the excessive emphasis VCs traditionally place on charm & charisma
• aim to ensure every one of their portfolio companies will be successful - this contrasts sharply with the traditional VC model that assumes 1 in 10 portfolio companies will generate huge returns hence the fate of the other 9 matters less

For more insights into HenQ and their stable of successful B2B Saas scale-ups check out https://henq.vc/ & for guidance on hiring exceptional leaders for B2B Saas ventures head over to https://alpinasearch.com/