The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Authority Paradox
MP3•Episode home
Manage episode 410209770 series 2472832
Content provided by Kyle Gray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Gray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
SummaryThe authority paradox is the more you try to prove your credibility, the less credible you appear. Proving credibility often involves teaching as much as possible and listing certifications, but this can be distracting and overwhelming for the audience. Focusing on yourself instead of your audience hurts your connection with them. Instead of teaching all the details, focus on shifting belief patterns. Teaching to shift beliefs requires empathy and understanding of your clients. Using client stories and strategizing what to teach can inspire action and create credibility. In This Episode We Discuss
…
continue reading
- The more you try to prove your credibility, the less credible you appear.
- Focusing on yourself instead of your audience hurts your connection with them.
- Teaching to shift beliefs requires empathy and understanding of your clients.
- Using client stories and strategizing what to teach can inspire action and create credibility.
161 episodes
MP3•Episode home
Manage episode 410209770 series 2472832
Content provided by Kyle Gray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Gray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
SummaryThe authority paradox is the more you try to prove your credibility, the less credible you appear. Proving credibility often involves teaching as much as possible and listing certifications, but this can be distracting and overwhelming for the audience. Focusing on yourself instead of your audience hurts your connection with them. Instead of teaching all the details, focus on shifting belief patterns. Teaching to shift beliefs requires empathy and understanding of your clients. Using client stories and strategizing what to teach can inspire action and create credibility. In This Episode We Discuss
…
continue reading
- The more you try to prove your credibility, the less credible you appear.
- Focusing on yourself instead of your audience hurts your connection with them.
- Teaching to shift beliefs requires empathy and understanding of your clients.
- Using client stories and strategizing what to teach can inspire action and create credibility.
161 episodes
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