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Perfecting Your Origin Story: From Cliché to Captivating
Manage episode 354699343 series 2323799
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Your origin story is probably the easiest to tell because it's highly personal and you'd know all the details... but it is also the most prone to being cliché. While your origin story always has to be rooted in truth, it also has to be told creatively and strategically if you're using it to position your brand. In this episode, we'll cover the 3 steps to perfecting your origin story.
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